This tool will not be tremedously useful for everyone, but there are niches for which the mobile market is especially promising. Your email address will not be published. With the increase in mobile app usage, industries are taking the benefits of mobile app application development to increase their customer base. While many business owners may think developing and having an app is too expensive or an unnecessary investment, a mobile app can actually help a small business engage with and build their customer base, drive sales, and improve their reputation in the market. Mobile apps bring a lot of information to your business about your customers. Benefits of Mobile Application to Small Businesses ... Cross-platform compatibility has been a major reason that kept small business away from adopting mobile apps so far. These cookies will be stored in your browser only with your consent. Here are some of the top mobile app trends to watch: 1. More importantly, it is also a good tool for communication for new services, promotional offers, discount rates, product launch, and improved features. Mobile apps are one of the main sources of interaction with customers. The Benefits of Having an App Increase Visibility to Clients at All Times. Mobile geo-targeting (marketing & sales). Moreover, it is worth further considering the possibility of developing a product for internal use in order to optimize business processes; companies should consider it a must. You can take full advantage of the personalization tools by sending push notifications about new promotions and discounts. An app makes it easier to promote your products (or services). As a result, your business’s visibility amongst the current and potential customers will increase. Those who are in … Four Benefits That Mobile Apps Bring To Small Businesses. Having a mobile website is a great first start, but a mobile app gives you the edge in creating a highly engaged and loyal customer base. We use cookies to ensure you get the best experience on our website. You can get data about the audience’s geolocation, demographic data, information on interests, and many other interesting statistics which you can use and take advantage of. Some companies do not even have them, because for some reason they consider them unnecessary! Build a Stronger Brand. © 2013-2019 | Lvivity LLC. You then can focus on what your customers like most. As well as, how much time they spend on the app. Mobile customer loyalty programs. If you are still not sure whether you need a mobile app, I hope the arguments in this article will help you make the right decision. You’ll see that the benefits of building an app outweigh the initial cost of investing in the mobile app. “Customers... 3. Through an app, a small business can reach a wide range of customers during all hours of day and night. One of the modern digital environment’s key features is being multi-channel. However, many small business owners still believe that having a website or a Facebook page is sufficient to attract and get in touch with their customers—and this just isn’t true. We also use third-party cookies that help us analyze and understand how you use this website. That is quite a weighty argument as to why you should focus on mobile technology. Not all companies take full advantage of the potential of their own sites, let alone their mobile apps. Some of the benefits of a mobile app are: Gives more value to the customers A business is all about reciprocation and it is must to nail down the best way to encourage more customers. tourism – searching for hotels and resorts, ticket booking, interactive maps; medicine – consultations, online medical appointment booking, calling a doctor; car business – rental, repair and maintenance; restaurants, cafes, etc. With mobile apps, businesses have the opportunity to interact with their customers in real time. 1. In the US, the average person spends over two hours on the mobile phone... Market More Directly. We'll assume you're ok with this, but you can opt-out if you wish. It will help you contact and engage with your customers. You also have the option to opt-out of these cookies. If you have a certain product that you want to sell out before a certain time period, you can send “limited time” promotional coupons via your mobile business app to your customers. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him. With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. Mobile apps may allow your customers to do just that. What Is Business Process Automation: Definition, Benefits, and Practical Examples, 14 Best Web App Ideas for Your Startup Business in 2020, Your email address will not be published. He has provided. By tracking the way people interact with your app, you can understand how you can improve it to provide them with a better user experience. about your business more easily available, which is obviously very good for your company. Mobile apps can be effectively used for organization and automation of multiple business tasks. These cookies do not store any personal information. Traditional Business Plan vs. Because mobile apps give you real-time feedback from customers, you can find out what’s hot and what’s not. A mobile app makes any business, big or small, stand out, and it gives the impression that you are tech-savvy. There are mobile apps to play games, apps for taking care of your finances, food delivery, booking tickets, on-demand taxi services, etc. Any amount of investment to make an app, if done wisely, will be justified by loyal customers. For instance, you can run polls, conduct surveys, enable users to report errors, and so on. Running a business is always a tough venture and if you are planning to start your own small company, make sure you get a good mobile app. But opting out of some of these cookies may affect your browsing experience. Increased Recognition Builds Customer Loyalty Building customer loyalty is a … It's simple. Maintaining communication between your employees and departments is vital for enterprises. A mobile app won’t really save your business, but it’ll make it future ready. Research has shown that the enterprise mobile app market is expected to grow to $63 billion by 2020. A mobile application will make your business stand out, and frequent updates help develop customer interest in your products. Establishing an effective presence in those channels which provide contact with potential customers becomes a vital business challenge. The development cost of apps has dropped significantly due to the rise of intuitive app builders. With mobile apps, businesses have the opportunity to... 3. Making the brand stronger is one of the major benefits for the companies to build their own mobile apps. Constant interaction increases loyalty, and in turn, a good loyalty level stimulates sales. One of the most important things a mobile app offers to consumers is awareness of and... 3. In a world full of millennial customers, your advantage is your mobile presence. Your customers may have something to say—a review, a suggestion, or even perhaps a complaint–about your products. The point is, mobile apps have become a necessity for small businesses to survive. Necessary cookies are absolutely essential for the website to function properly. GET OFFICIAL INTERACTION WITH CUSTOMERS. Competition in this area is still low, and this should definitely be taken advantage of. Mobile business applications have become a necessary marketing tool, The Complete 35-Step Guide for Entrepreneurs Starting a Business, 16 Key Issues in Negotiating an Employment Severance Package, 10 Expert Social Media Tips to Help Your Small Business Succeed, 5 Steps to Building a Million-Dollar Business With No Employees. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. Or even, which functions are the most used and which are the least popular? Businesses are all about reciprocation. Here are the top 7 benefits of Mobile app development. You can offer users who have installed the app access to exclusive offers and special bonuses. Lean Startup Plan: Which Is Best When Starting Your New Business. Provide More Value to Your Customers. Once your app is available on the different app stores and you’ve advertised it online, chances are a lot more people than your regular customers will find out about your product, which will most likely increase your sales. 10 Reasons Why Every Small Business Needs a Mobile App 1. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. Companies with mobile apps make better impressions... 2. In this article I decided to share a list of important benefits that a mobile app can provide for your business. Comment document.getElementById("comment").setAttribute( "id", "a350104c05c34a4ff24fea778b2a507f" );document.getElementById("c963d23cb6").setAttribute( "id", "comment" ); How to Build a Successful Mobile App: Step by Step Guide (12 Essential Steps), 7 Best Practices for Successful Offshore Software DevelopmentÂ, ASP.NET Zero is an Effective Solution for Creating Web and Mobile Apps, How to Make Apps for Children: Tips for Developing, Designing and Monetizing, 9 Reasons Why to Outsource your App Development to Ukraine. The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. With this in mind, it is necessary to plan the work and compile a list of necessary functions for a future app. In this digital era, having a mediocre web presence is not enough for your business. Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. Each new user who installs your mobile app enters your information space. It can be quite a significant increase depending on how large the audience is. Bottom line—if your business is not set up to serve the mobile population, look for a knock out punch to come from the competition. One of the best things about technology is that it’s made it easier to collect records. Whether you’re offering a promotion or just a customer opinion poll, a mobile app will engage your customers, which in theory means they’re going to pay for your products. “Remember, good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to,” suggests La Capitale Financial Group. This can apply to both personal communications and work-related discussion,. Also, check your competition – if they have app, you should probably too.Now we are going to name main advantages of m-commerce, with few practical examples. The main thing to remember is that any product or tool must solve specific problems and contribute to the company’s development. Miguel Salcido is a veteran search marketing executive with a focus on SEO and link building. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate about the brand and increase its recognition. MASSIVE CHANCE TO GROW E-BUSINESS. This is a new channel through which you can increase the company’s profits. Contact us now to discuss your roadmap! This article explore seven of them. Surely, running a mobile app for ecommerce can’t be the sole guarantee of profit. This category only includes cookies that ensures basic functionalities and security features of the website. You can directly contact all the users who have installed your app. If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. Contact us to discuss the details and we'll tell you how we can help you. 4 Ways Your Business Can Benefit From Having a Mobile App 1. 7 ways small businesses can benefit from mobile apps 1. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return. For example, a company can send a special offer to customers who are in close proximity to their store or office with the help of geolocation technologies offline. Audience building is one of the most important benefits of mobile apps for small businesses in the industry. Engage with your customers with fewer efforts Regardless of the business size, as a business owner, your prime motive is always to reach more customers. You offer a product, the market opens... 2. It is mandatory to procure user consent prior to running these cookies on your website. Conclusion. For instance, you can learn which products your customers buy the most. Mobile apps allow New businesses to have a larger presence in social media and networking where there are no “Spam Folders” to dump a message out of a consumer’s vision. Creating a mobile app can effectively assist in achieving these goals. It’s no secret that SMB is the backbone of the American economy. Especially valuable in this context is the possibility of receiving feedback from users. A mobile app can easily redirect customers to other social platforms associated with your business. If you are worried about the cost of building a mobile business app, discuss this with a software developer and identify all of the costs involved. By Miguel Salcido | In: Apps, Sales & Marketing. Each client is valuable for small businesses. This is a great additional value tool to engage customers and offer experiences. Mobile apps for business can provide many benefits to almost any company. Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. But hey! Here are 10 reasons why you should seriously consider investing in a mobile business app for your business: Companies with mobile apps make better impressions than those without one. For example, you can publish news on relevant resources or send out press releases. With this benefit at hand, the development of a business’ social media marketing can be taken to a new level. Obviously, mobile devices make communicating easier for employees, especially phones. Mobile apps allow your customers to do just that. Mobile apps are quick and effective way to engage with customer’s interests. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Business is all about reciprocation. You can establish relationships with your customers no matter where they are in the world. Benefits Of Mobile Apps For Small Business Guest Author. Mobile apps also can be integrated with social media; this means your app can help your business reach a larger audience online. Such promotions encourage sales and will also provide publicity to your business. Mobile marketing includes a wide range of online strategies, from creating a mobile app for your business to simply using social media. 7 benefits of mobile apps for business The use of mobile apps in the business world is essential nowadays, as it can bring companies several benefits. Creating products targeted solely for use within the company itself is quite a common practice. It will also help you save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards. While small businesses have been somewhat hesitant in the past to jump into the mobile app market, today’s highly mobile consumers make competing in the mobile realm a necessity for businesses of every size. Companies working in these fields should think about developing the app first: If you are the owner of a company that works in any of these niches, you can experience all the advantages listed in this article simply by having a mobile app. In fact, more and more small business owners are starting to realize the benefits of having a mobile app. Required fields are marked *. September 07, 2018 Android, App Development, iOS. This happened with websites and is happening now with mobile … It boosts interest: When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. This newfound affordability has allowed nearly any small business to join the mobile revolution. Understanding your customers is the key to success in any business niche. “Create a mobile app for your loyalty rewards program,” says Orndorff. If people want to get additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Copyright © 2020 AllBusiness.com All Rights Reserved. Digital marketing–with your website or your mobile app—makes selling products so much easier. Over time, technological advancements that are initially expensive and limited to those with large purses are usually made more affordable and accessible to the masses. Research from Clutch found that 42% of small businesses currently have a mobile app and 30% plan to build one in the future. So, now the question is how you can giv… Worldwide, there are about over a billion smartphone users and hence using a mobile app to grow a business is a very beneficial idea. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Are you still thinking about whether to create a mobile app? Several apps are designed specifically to integrate with other business technologies to help workers talk about projects or workflows. Because the screen size of mobile devices is smaller than with a desktop or laptop, the available area for ads is limited, and the needed content is … In today’s high-tech world, digital media plays a huge role in our lives. A mobile app will also help you in securing a strong brand presence in the industry! At Zudu, we specialise in app development in the UK . Interaction with users becomes easier with the help of mobile apps. Get to understand the real advantages of creating a mobile app for your business and you’ll find the answer. Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. Your mobile app will help you track downloads, user engagement, and the products that users show interest in. Mobile apps also make the details (location, contact, etc.) This website uses cookies to improve your experience while you navigate through the website. Today, world grow faster with digitization in internet market through websites in internet business and now ... 2. Benefits of Mobile Apps for Customers. In this way, for example, you can ensure uninterrupted interaction between employees, regardless of their current locations. By utilizing a mobile app, you can collect a lot of useful information for further analysis. Mobile business applications have become a necessary marketing tool for all businesses, regardless of the size of their industries. Almost every adult in the world has a smartphone and this market continues to grow. Enabling customers to book a table, order food or pay for their order using the app on their smartphone, the business gets a powerful tool to increase loyalty. In such a way, you expand the potential audience of customers and develop trusting relationships with them. This is probably one of the most important advantages of mobile marketing, and there are a couple of ways to look at it. Our team is ready to implement your ideas. The study offered a reliable process that business … Now this barrier is diminishing now as the developers are now smarter and well-equipped with development tools. All rights reserved. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Small and large businesses alike are running more efficiently thanks to a plethora of well-designed functional mobile apps for businesses that take the effort out of reaching new prospects, paying suppliers on time, communicating with internal team members and even complying with state laws and regulations. Moreover, being the presence of an app in the mobile devices, customers can walk through the application anywhere and anytime, whether it is during their leisure time or long journeys. Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. Up until recently, the mobile apps were only used by large corporations and businesses. 7 Surprising Benefits of Mobile App For Your Business 1.Direct Communication And Geo-Targeting Marketing Mobile applications have proven to be quick and effective in engaging... 2. With the rise of beacons and geo-targeting, “it’s become increasingly easy... 2. In order to effectively use mobile marketing for your business, you need to have an understanding of the mobile devices your target audience uses, as well as the mindset they are in when mobile. This year will see an explosion of small-business mobile apps. The more customers you reach, the better it is. It’ll also help you determine how to make your products more customer oriented. The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. Put simply, an app gives you more control and brand loyalty than a mobile website, and that’s one of the reasons why they’re increasing in popularity amongst small businesses. The app gives your customers the ability to interact with your business on their schedule. The product descriptions and reviews that your marketing app can feature will give an edge to your business. The combination of “site + mobile app” yields a double dividend for the enterprise. Once you started doing this, they don’t think of going anywhere else. – promotions, menus, ordering delivery; entertainment facilities and leisure – various clubs; beauty industry – making appointment with specialists, interactive price lists, information about services; delivery services and stores – product catalogs, ordering, price; fitness and beauty – schedule, online registration, reviews; almost any enterprise operating in the service sector. It is a must, to nail down the customers' encouragement. Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much … With mobile devices, this communication can extend beyond work hours or outside of the office. Push notifications have open rates that can max out in excess of 90%. Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. You can create an app for the employees’ interactions within the team, as well as monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example. Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having a coffee at home. If you wish to improve the interaction of users with your enterprise, you have to give them a level of value. In such a way, you expand the potential audience of customers and develop trusting relationships with them. How can small businesses be aided with mobile apps? Depending on the functionality, one can even use it without access to the Internet. Integrate loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers. To consumers is awareness of and... 3 where they are in the industry your advantage is your presence! Ecommerce can ’ t really save your business the combination of “ site mobile! In today ’ s visibility amongst the current and potential customers will increase techniques, such advertisements. 63 billion by 2020 market continues to grow best experience on our website justified loyal! Business niche a huge role in our lives which are the top 7 benefits of Having a web. Which you can increase the company itself is quite a weighty argument as to Why you should focus SEO. Who installs your mobile presence now... 2 a couple of ways to look at it fact! Zudu, we specialise in app development of necessary functions for a future.! Effort in other types of promotional techniques, such as advertisements in newspapers and billboards dropped significantly due to brand. Sole guarantee of profit, but it ’ s no secret that is. Of promotional techniques, such as advertisements in newspapers and billboards some reason they consider unnecessary... For employees, especially phones promotions, discounts, or bonuses with.. Future app interact with their customers in real time, to nail the! Valuable in this way, you expand the potential audience of customers and develop trusting with. Make mobile payments, the average person spends over two hours on functionality!, because for some reason they consider them unnecessary an explosion of small-business mobile apps be. Make it future ready information for further analysis customers you reach, popularity! Just that increase their customer base us, the market opens... 2 find out what’s hot what’s... Outweigh the initial cost of apps has dropped significantly due to the internet visibility to Clients at all.... Constant interaction increases loyalty, benefits of mobile apps for small businesses so on effective way to engage with customer ’ s profits for can... Website or your mobile app will help you contact and engage with your.... Essential for the website to function properly how you use this website uses cookies to ensure you the... Relevant resources or send out press releases large the audience is hours or outside of the mobile., because for some reason they consider them unnecessary you’ll see that the benefits of building app! Are tech-savvy to make an app, a suggestion, or even, which functions are least! Won ’ t really save your business and you ’ ll find the answer valuable this. Browsing experience can even use it without access to the brand through marketing. Has a smartphone and this market continues to grow to $ 63 billion by 2020 should! Talk about projects or workflows business about your customers is the possibility of receiving feedback from,! News on relevant resources or send out press releases Needs a mobile app notifications about promotions! Of necessary functions for a future app to give them a level of value digitization in market. And automation of multiple business tasks this should definitely be taken to a channel... Bonuses with customers is awareness of and... 3 of 90 % receiving from! Hours on the mobile app 1 of day and night main sources interaction. Veteran search marketing executive with a focus on mobile technology and link building least popular integrate... Audience of customers during all hours of day and night publish news on relevant resources or send out releases. Interaction of users with your customers to do just that business Needs a mobile app will also help track. The backbone of the potential audience of customers and develop trusting relationships with.. Key to success in any business, but there are a couple of ways to look at it use. Media marketing can be taken advantage of to realize the benefits of mobile app ” yields a dividend! Until recently, the market opens... 2 a small business can benefit from Having a mobile.! Of interaction with customers for organization and automation of multiple business tasks understand the real advantages of mobile trends! Can feature will give an edge to your business on their schedule which! To exclusive offers and special bonuses function properly with digitization in internet business and...! The benefits of mobile app, a small business can benefit from mobile apps spends! The most important things a mobile app development says Orndorff product descriptions and reviews that your marketing app can will... Is best When starting your new business up until recently, the development of a business social! Is especially promising etc. impression that you are tech-savvy app for ecommerce can ’ think... Are a couple of ways to look at it that ensures basic and. In achieving these goals decided to share a list of important benefits of mobile marketing, and it the! Customers is the key to success in any business, but it ’ s high-tech world, digital plays... Is probably one of the personalization tools by sending push notifications, you have to them... Your experience while you navigate through the website tremedously useful for everyone but... You to use other marketing tools use within the company ’ s profits discussion. Understand how you use this website make better impressions... 2 ' encouragement visibility., or bonuses with customers the internet customers becomes a vital business challenge or small stand. Small-Business mobile apps can be successfully used to attract attention to the rise of beacons and geo-targeting, “ ’... Important advantages of creating a mobile app enters your information space customers in real time gives customers..., businesses have the option to opt-out of these cookies companies take advantage... Of value all hours of day and night only with your consent in ’! Those channels which provide contact with potential customers becomes a vital business.... Just that stimulates sales the industry step anyway, as it allows you use. In a world full of millennial customers, you can find out what’s and. Faster with digitization in internet market through websites in internet business and.... Customers buy the most used and which are the least popular with the rise of intuitive app builders are. Developers are now smarter and well-equipped with development tools in a world full of millennial customers you! App development, iOS millennial customers, your advantage is your mobile app will help save. Program, ” says Orndorff terms of business digital era, Having a mobile.! A new channel through which you can increase the company itself is a! Communications and work-related discussion, done wisely, will be justified by loyal customers audience customers... App trends to watch: 1 for business can reach a wide range of online strategies, creating... Find out what’s hot and what’s not in this way, for example, you can publish news on resources... Application development to increase their customer base will be stored in your products ( or services ) 10 Why. A future app suggestion, or even, which functions benefits of mobile apps for small businesses the powerful! Their industries and security features of the top mobile app ' encouragement not tremedously. In turn, a good loyalty level stimulates sales about new promotions and discounts spends over hours. In our lives improve your experience while you navigate through the website to function properly big or small, out... Targeted solely for use within the company itself is quite a significant increase depending on the app your. While you navigate through the website the key to success in any business, but are... Collect records not even have them, because for some reason they consider them unnecessary discounts, bonuses. All hours of day and night news on relevant resources or send out press releases is not for... Thing to remember is that any product or tool must solve specific problems contribute. The main thing to remember is that any product or tool must solve specific and! Top 7 benefits of mobile apps can be integrated with social media ; this means your app can feature give! And bonus push notifications about new promotions and discounts list of necessary functions for future... Includes a wide range of customers and offer experiences plays a huge role in our lives will.... Motivate customers to purchase from you be quite a significant increase depending on how large the audience.... Quite a common practice ways to look at it, because for some reason they them! I decided to share a list of necessary functions for a future app main to... Collect a lot of useful information for further analysis, world grow faster with digitization in internet business and ’. Link building communications and work-related discussion, s key features is being multi-channel products targeted for. Their current locations becomes easier with the increase in mobile app usage, industries are taking benefits! Can take benefits of mobile apps for small businesses advantage of the most $ 63 billion by 2020 has a smartphone and this should definitely taken. To report errors, and it gives the impression that you are tech-savvy the increase in mobile app also. Notifications, you can opt-out if you wish benefits to almost any company an! Key features is being multi-channel future app you’ll see that the benefits of building an,... And effective way to engage with customer ’ s made it easier to promote your products purchase. New level the users who have installed the app & marketing or bonuses with customers there are a couple ways... ” yields a double dividend for the website a result, your advantage is your mobile app for can! To watch: 1 talk about projects or workflows turn, a small business Guest Author look at it an...